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About Us About Us
To be or not to be?
That timeless poser by the bard never fails to connect the human existence with art. But is art just meant to hang on the periphery walls of our lives, or can it play a deeper role in the human day? Stimulating us with sweetness and melancholy, beauty and intrigue. Curving our lips into a smile, widening our eyes with wonder, filling our hearts with joy.
And does art have to be confined to a book, theatre, museum or iPod? Can it not project stories of brilliance that alleviate and inspire life, even from a rug in your hall?
That is the question.
And much like a flying carpet, it led us on a hand-knotted journey spanning artist and artisan, Tibet and Argentina, Sheridan wool and mulberry silk, genius and technology.
The result of that magnificent collusion is this collection of handmade rugs inspired by the universe, designed by artists, hand-tufted by artisans, and made surreal by Metaverse.
We call it Art De Rug. Each piece is a unique work of art, now waiting to augment reality and fantasy from the floor. On to your wall, into your day. Into your heart, and into your mind.
It’s a collector’s item, it can be an heirloom, but it can never be about decorating a home. The purpose of this art is to beautify life.
Founder Vision
Rohit Sharma
Rohit
Rohit started his entrepreneurial journey in 1991 with an internship at the third- generation family-owned company, Kashmir Oriental Carpet Enterprises, Mumbai.
In 1993, he started his own business of Leather products with retail and export operations primarily focused on the European market. Between 1996 and 2014, Rohit started 5 online ventures and 4 retail-centered businesses varying from diverse verticals like music, books, jewelry, artifacts and paintings.
Rohit’s true calling, however, was always in the intricate world of handmade Carpets, and thus began a lifelong passion that continues to date.
Ashish Mehta
Ashish
Meet Ashish Mehta, the director of Art De Rug, a visionary leader in the rug industry. With over three decades of experience and a palpable passion for colors, he has made significant contributions to the art of rug-making, setting new standards of creativity, quality, and innovation. Ashish Mehta has a strong business acumen that has been honed over the years through his work with Art De Rug.
ADR is going to redefine luxury and art in the coming years,” he says.
Dipesh Mehta
Dipesh
With over 25 years of experience in the industry, Dipesh Mehta, the esteemed director of Art De Rug, is a seasoned professional with a deep understanding of sales and a keen eye for innovative and futuristic products. He is constantly in search of the latest and most cutting-edge designs in the market, which has helped Art De Rug stay ahead of the competition. With Mr. Mehta at the helm, Art De Rug is poised for success, and he is always looking for new and exciting ways to redefine art in the industry. He is committed to providing the highest level of service and quality to his customers, and his dedication to his craft is evident in the exceptional rugs that his team produces.
Within and outside business, he says, “Always under-promise and over-deliver.”
Heritage & History
Does art have to be confined to a book, theatre, museum or iPod? Can it not project stories of brilliance that alleviate and inspire life, even from a rug in your hall?
That is the question.
And much like a flying carpet, it led us on a hand-knotted journey spanning artist and artisan, Tibet and Argentina, Sheridan wool and mulberry silk, genius and technology. The result of that magnificent collusion is this collection of handmade rugs inspired by the universe, designed by artists, hand-tufted by artisans, and made surreal by Metaverse. We call it Art De Rug. Each piece is a unique work of art, now waiting to augment reality and fantasy from the floor. On to your wall, into your day. Into your heart, and into your mind. It’s a collector’s item, it can be an heirloom, but it can never be about decorating a home. The purpose of this art is to beautify life.